The Brief:
Create a platform for Huawei to launch them across Europe as a brand with the collision of technology and creativity at its heart.
Use this platform to make sense of their brand line 'MAKE IT POSSIBLE'.
The Solution:
The result was Project Possible.
A brand platform and digital hub to showcase a partnership between Huawei and DAZED Media that asked fresh creative talent from across Europe to explore the relationship between Possible, Creativity and Technology.
We created a brand manifesto to introduce the idea of 'What is Possible?'.
Link: DAZED Partnership
Working closely with DAZED we selected creative young influencers from different artistic backgrounds and key European markets.
We used social teasers to push our audience to view the films on the PROJECT POSSIBLE hub.
Back to OVERVIEW