The Brief:
Launch the hardcore new 2024 Lynx snowmobile line up to passionate 'sled-necks' in both North America and Scandinavia.
The Solution:
Finnish people are a very tough breed, and we wanted to celebrate and dramatise this insight to launch the toughest line up of snowmobiles Lynx had ever made.
We embraced Finnish 'Sisu' culture and blended it with deadpan humour and some epic riding sequences to land the rallying call of WE ARE BUILT TOUGH, WE ARE LYNX!
The Result:
We delivered Lynx's most impactful product launch ever, with metrics proving that the launch film was even BRP's most viewed and shared film of 2023!
Through a combination of brand and product films, social teasers and a blizzard of other assets we created Lynx's most successful product launch to date.
We even got the Lynx Pro Rider Ambassadors in on the action to display their very own 'Sisu' via social.
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