The Brief:
Create a fully integrated launch campaign for Jeep Renegade in the UK - aimed specifically at a younger, edgier audience.
The Solution:
We came up with 'Be Renegade' - a rallying call to arms that challenged people to defy convention and conformity and embrace individuality.
We created an entire BE RENEGADE launch toolkit that exploded the idea out into print, dealership comms, ambient stunts and direct mail.
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