I am a passionate, strategically-focused, highly conceptual hybrid Creative Director with 25 years of creative industry experience.
In this time, I have originated and overseen effective ideas that have worked across all business sectors and media channels – helping grow brands and bottom lines in the process.
My approach is collaborative, insight-driven and idea-first:
I search for competitive, cultural and human insights that resonate, and then drive both agency and client teams to embrace big, bold ideas that will cut through the ‘sea of sameness’.
I focus on fresh thinking that can: harness technology and innovation, utilise data in meaningful ways, help solve business problems, embrace the cultural zeitgeist, challenge preconceptions and ultimately change minds.
As a Creative Director of 10+ years, I have valuable and varied experience to draw upon.
I have successfully worked across B2C, B2B, Experiential, Social, Digital, PR, Healthcare and Shopper Marketing in some of the highest-profile creative agency environments.
I have collaborated with and managed teams that have won awards and pitches, launched brands, initiatives, products and services both in the UK and internationally.
This has naturally led to both a deep client portfolio and wide project experience.
Everything from producing inspiring brand collaborations, influencer-led social campaigns, digital content platforms, experiential activations, multi-channel product launches and film content creation for budgets both large and small.