The Brief:
Optegra were looking for an integrated campaign that established them as the UK's most trusted eye care specialists by reassuring prospective patients that their procedures were as safe as they are life transforming.
The Solution:
We led the creative pitch and won with 'Fuller Life Stories'.
Real Optegra patients told their stories in their own words - explaining how corrective eye surgery had changed their life.
These stories lived as online content as well as broadcast, print and social.
Awards: Creativepool Ad of the week.
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