The Brief:
Samsung were looking for a fully integrated launch of their new smartphone/camera hybrid - the Galaxy K zoom.
They wanted to specifically target young families who share lots of photos through social media.
The Solution:
We created 100 days of family. Over 100 days of summer we took 50 diverse British families and swapped their current smartphones for the Galaxy K zoom.
We asked them to tell their own unique stories through pictures - thereby demonstrating the superior capabilities of the product.
We designed and built an immersive digital platform to showcase 4 hero family films plus the other 46 family photo stories, alongside a deeper dive into the product.
In addition to the 4 hero families that appeared in our films, 46 other families told their stories through photographs that they themselves had taken with the Galaxy K zoom.
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