The Brief:
Nissan Sportcars are faster and better all round than their more expensive German counterparts.
They wanted a direct, competitive campaign that embraced this role of challenger brand.
The Solution:
We took a tongue-in-cheek approach that challenged Nissan's German competitors head on in a series of posters and contentious experiential stunts.
As a guerrilla stunt we branded German cars with our inflammatory messaging.
We paraded them past our IMAX cinema poster takeover behind a Nissan 370Z, and also parked them outside of their respective dealerships.
The Brief:
To announce two different limited edition versions of the Nissan Juke - The 'Ministry of Sound' limited edition and the 'Batman - The Dark Knight Rises' limited edition.
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