The Brief:
Huawei wanted a teaser film for the launch of their flagship smartphone - the P10.
The film needed to tease the colour range and fashion aesthetics of the new device - as well as leading people to find out more.
The Solution:
We created #OO to symbolise the dual Leica lens of the P10.
Through these lenses, we used colour, texture and fashion thematics to tease the launch of the device in an enigmatic way.
Countdown Posts:
During the week leading up to launch, we created daily countdown posts that teased a specific P10 product point.
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