The Brief:
More people use Samsung technology globally than any other technology brand.
Their products are well loved, but the brand itself doesn't stand for anything.
We needed to change Samsung from an anonymous brand to one that people find inspiring and emotionally engaging.
The Solution:
We created 'Launching People' - a global initiative that collided everyday people's
potential with inspiring mentorships and cutting edge technology.
Awards:
Clio - Silver
NY Festival nominee
The Brief:
To create a campaign that communicated the discreet nature of Tena incontinence products.
The Solution:
We elevated Tena from a stigmatised pharmaceutical brand by approaching high profile fashion photographers/directors with the insight of 'Some things are worn to be noticed, some things aren't'.
The Brief:
Optegra were looking for an integrated campaign that established them as the UK's most trusted eye care specialists by reassuring prospective patients that their procedures were as safe as they are life transforming.
The Solution:
We led the creative pitch and won with 'Fuller Life Stories'. Real Optegra patients told their stories in their own words - explaining how corrective eye surgery had changed their life. These stories lived as online content as well as broadcast and print.
Awards: Creativepool Ad of the week
The Brief:
To create an integrated launch for the Galaxy K zoom.
Specifically targeting photo sharing families in the UK and demonstrate the superior photographic capabilities of this Camera/Smartphone hybrid.
The Solution:
We created '100 Days of Family'. We swapped 50 photo sharing families' smartphones for Galaxy K zooms and over the course of 100 days asked them to tell us their own unique stories - in pictures.
We chose 4 of these families to produce the following branded content films that followed their experiences with the Galaxy K zoom.
The Brief:
To announce to the public that Lloydspharmacy now provide private consultation areas.
The Brief:
Doctor Marten's were a desirable cult brand in the US. We were asked to create print and viral concepts that explored the idea of this desirability.
The Solution:
We created a 'World of Feet' where the object of every foot's desire was a pair of DM's.
The Brief:
The majority of the items that we receive through the mail are either junk or bills. Royal Mail wanted to change these perceptions by encouraging people to have more fun with what they send to friends and family.
The Solution:
As part of the 'I saw this and thought of you' campaign we further explored the idea of being more spontaneous with the mail we post.
The Brief:
Change perceptions of what it's like to live with a learning disability in the UK and ask people for their support.
The Solution:
We filmed real young people with learning disabilities - doing the kind of ordinary, everyday things that we all do.
The Brief:
To remind subscribers to 'Take a Break' magazine to resubscribe in an entertaining way.
The Brief:
Launch campaign for the quirky looking Kia Soul.
The Solution:
To celebrate the launch of the strangely shaped new Kia Soul, we gave other iconic objects new shapes.
The Brief:
To create a radio campaign for freeloader.com that promoted their free online games.
The Solution:
We came up with the subversive idea of 'Don't Work, Play games' that encouraged people to secretly waste time at work to get their own back on their bosses.
Awards:
Monthly Aerial winner
Yearly Aerial Award winner