The Brief:
Develop an eye catching OOH campaign for Glenfiddich US that builds upon their WHERE NEXT? creative platform.
The campaign needed to visually leverage their 'Stag's Head' brand icon in some meaningful way, whilst opening up a dialogue around what 'modern success' actually looks like for our audience of affluent whisky drinkers.
The Solution:
We created a neat visual device that allowed people to 'see through the brands eyes' and redefine what modern success means to them.
This was achieved by shooting stunning portraits of a diverse selection of our target audience, and layering the stags head over them to give the impression they were 'seeing success differently'.
These were further brought to life in DOOH, and achieved real stand out across major US cities in a highly weighted media blitz.
Campaign PR:
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