The Brief:
Lynx, a hardcore Finnish snowmobile brand, were launching their new 2024 product line up to passionate 'sled-necks' in North America and Scandinavia.
The Solution:
Finnish people are a very tough breed, and we wanted to celebrate and dramatise this insight to launch the toughest line up of snowmobiles Lynx had ever made.
We embraced Finnish 'Sisu' culture and blended it with deadpan humour and some epic riding sequences to land the rallying call of WE ARE BUILT TOUGH, WE ARE LYNX!
The Result:
We delivered Lynx's most impactful product launch ever, with metrics proving that the launch film was even BRP's most viewed and shared film of 2023!
We had fun on TikTok and Insta by getting the Lynx Brand Ambassadors in on the action to display their very own 'Sisu'!
After the huge success of the campaign we brought our Sisu Spokesperson back for even more epic launch films for the next two years.
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