The Brief:
Tease the game-changing photographic capabilities of the Huawei P20 smartphone whilst disrupting the launch of the Samsung Galaxy 9.
The Solution:
We created a suite of cross media pre-launch creative assets to outline the leap forward that Huawei had made in photography with their P20 smartphone.
This leap was due to a combination of Huawei's unique built in AI plus their collaboration with lens maker Leica.
We positioned this leap forwards as A RENAISSANCE IN PHOTOGRAPHY.
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