The Brief:
WSP - one of the world's leading Engineering & Infrastructure specialists needed a disruptive rebrand that reflected their passion and commitment to building a brighter future for both people and planet.
The Solution:
Over an epic 12 month period we created a bold new brand positioning and identity based on a fusion of their unparalleled Engineering heritage and Visionary approach to professional consultancy.
VISIONEERS was born:
We established a distinctive new identity, tone of voice and perspective on the sector that helped WSP cut through the usual category 'sea of sameness'.
Here's the internal launch film that we created to excite & galvanise the WSP VISIONEERS:
We filmed some of WSP's most Iconic Projects and created docu-style content that celebrated the brand's ingenuity and humanity.
The bold, disruptive new brand identity rolled out across every touchpoint imaginable for launch week.
As an additional PR stunt during launch week celebrated some of WSP's most impressive Iconic Projects by lighting them up red.
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